Hopefully you recognize the title of this week’s blog as just one of the memorable quotes uttered by possibly baseball’s most colorful character to ever tie up cleats—Yankee legend Yogi Berra. He passed away just last month at the ripe old age of 90, which lead to several tributes across all types of media, but the interesting thing is most of the pieces I read spoke more about his colorful words of wisdom than his athletic career, and for good reason! His “Yogi-isms”, little sayings that would just organically spring from his brain, are so simple, yet full of poetic elements that really make the receiver stop, think and appreciate what they’ve just experienced.
I was thinking of Yogi as I drove Kaitlyn to the Horizon Goodwill Store last week, as it literally was like deja vu all over again. We made the same trip last October to purchase donated clothing in order to create her Halloween costume, and she begged me to do so once again this year. It’s kind of becoming a father/daughter tradition, and I think that’s pretty cool. This time, however, she kept stating the phrase “Be Your Own Monster”, which I discovered was the nationwide tag line between Sony Picture’s “Hotel Transylvania 2” and Goodwill Industries®. As a writer and marketer, I have to admit, it works—and is a pretty cool concept to boot!
This week I decided to share the details of our shopping trip with the Horizon Goodwill Faithful, as well as throwing a few “Yogi-isms” in for good measure. Think you can spot all of them? [Read more…] about It’s Like Deja Vu All Over Again!